Marketing your doula business can be hard and time-consuming. Here are 23 ways to market your Doula business.
- Create a professional website: A well-designed website can establish you as a trusted brand and draw potential clients by providing important information about your services. It’s a place for potential clients to get to know you.
- Optimize your website for search engines: Use relevant keywords such as postpartum doula, doula services, and post-natal doula. Use meta descriptions, which informs and interest users with a short, relevant summary of what your page is about.
- Start a blog: You could create a blog related to the joys and challenges of pregnancy of birth. The blog can help establish you as an authority in your field. Consistency is important when blogging.
- Use social media: Utilize as many social media platforms as possible and manageable. You can create groups and pages on Facebook to create a community for your brand. Twitter is a great spot to engage dads and TikTok is really about sharing who you are in a natural way.
- Host webinars: Zoom is a great place to create a webinar. The free account allows up to 60 minutes for a meeting, which is plenty of time to create a mixture of education and interaction.
- Attend networking events: Utilize the events in your area. Use it as a time to connect with other birth professionals and potential clients. For example, if your city offers a community baby shower contact the organizers and see if you can rent a booth or become a presenter.
- Offer free consultations: Offer free consultations to potential clients to help them understand the benefits of hiring a doula.
- Share client testimonials: Doula services are intimate and relational, so using client testimonials will show potential clients that you have the ability to connect with them as evidenced by the experiences of other clients.
- Use video marketing: You don’t have to be a videographer or buy expensive equipment. Our phones are equipped with excellent microphones and cameras. Simply create tutorials, and vlogs or just go live and be yourself.
- Join online doula directories: DONA, Birthlink, and DoulaMatch are excellent ways to connect with potential clients.
- Create a referral program: Optimize the relationships you have with existing and former clients by offering incentives for referrals.
- Offer discounts for repeat business: Provide discounts for return clients.
- Partner with other childbirth educators: Connect with other childbirth educators in your area to explore ways you can partner to create comprehensive services for clients.
- Conduct workshops: Educate potential clients about pregnancy and childbirth. This will give you the opportunity to introduce your doula services while providing a service to the community.
- Attend workshops and conferences: It’s a great way to connect with other birth professionals and provides opportunities to network and explore potential partnerships.
- Create a newsletter: Use the newsletter to provide tips and information about pregnancy, labor, and delivery. It’s also a way to stay connected to clients regardless of their stages of pregnancy. You can also use the newsletter to gather email for your database which can be used to market your workshops, social media pages, and more.
- Paid advertising: All of the social media platforms and Google offer paid advertising. But don’t limit yourself to online platforms, also consider placing ads in local newspapers, newsletters, and mailings.
- Create a press kit: Your press kit should include your bio, information about your services, a fact sheet, frequently asked questions, and a high-quality image. You can distribute your press kit to local news media. Offer to become their authority on pregnancy and birth-related stories.
- Offer gift certificates: Use Canva or Vistaprint to create gift certificates that you can offer to friends and families of potential clients. Consider grandparents as potential customers for gift certificate purchases.
- Host a podcast: Share your pregnancy, birth, and postpartum knowledge and experiences with potential customers. Spotify is free and has a simple user interface and you only need a microphone and a laptop to get started.
- Use targeted marketing: You don’t want to waste money on advertising to the wrong audience, so make sure to find the places, organizations, and services your potential clients use and frequent. You should limit your marketing to your service area.
- Volunteer in your community: You can raise awareness of your services by volunteering at family-focused, couple-focused community events. Provide resources related to pregnancy and birth.
- Offer complementary services: Prenatal messages, sibling classes, and Lamaze classes are great complementary services to offer to the community.
Marketing your doula business requires a multi-faceted approach that includes online and offline strategies. By utilizing exploring these 23 tips you can increase awareness of your doula services.